HVAC Marketing
Free HVAC website No setup or onboarding fees 30 Day money-back guarantee Up to $500 in Google Ads credit
(202) 858-1783

Rated 5 Star

HVAC Marketing That Books Installs Year Round

Imagine a February board booked like July — and not one hour of your week spent chasing work. Slow season is a marketing problem. We fix it.

AdsWebsiteSEOReviews AI SearchGoogle MapsEmail Booked Jobs

Sarah Gonzalesearly morning, evening & weekend appointments — for busy contractors like you

Book Your Free Strategy SessionThis is not a sales pitch.

What you get in month one

  • Free HVAC website
  • No setup or onboarding fees
  • 30 Day money-back guarantee
  • Up to $500 in Google Ads credit
Google Certified Partner Yelp Advertising Partner $10M+ in ad spend managed

Trusted by HVAC contractors across the U.S.

Nero’s Heating and Air
Buckeye Comfort Solutions
Su’Coy HVAC
Precision Air
Kelly’s Heating and Air
Ideal In Air
Fresh Air First Air Duct Cleaning
Accurate Air
Maverick Ambitions HVAC
Northern Wolves Air Conditioning
ProActive Air Conditioning
Indoor Experts
Perfect Temp
Superior Mechanical
Freezing Mechanical
Clover Air and Cleaning
Duct Duct Goose
Breeze
Kay’s Affordable HVAC
Su’Coy CLC
24/7 Air Conditioning

You’re Not Imagining It

The Market Got Harder. Here’s What We Change.

Private equity is buying up the shops around you. Homeowners are asking AI who to call. And demand swings so hard that carrying a full-time tech through February is a gamble.

We work with HVAC contractors only, so you get proven playbooks instead of guesswork on your dime. And you get a partner who answers the phone, explains the plan, and treats your budget like their own.

Whether your last agency didn’t get HVAC, or you’ve been juggling this yourself between service calls — you built a real business. This is the marketing that finally matches it.

How we fix each one

  • Opens the booking calendarBe the undeniable local choice. A website and brand that show you’re the real local operator — not a PE-backed call center run from Wall Street.
  • Opens the booking calendarGet found everywhere they look. When a homeowner asks Google, ChatGPT, or a neighborhood Facebook group, yours is the name that pops up.
  • Opens the booking calendarKnow what every booked job cost. Every call and form traced to the campaign that produced it. Numbers you can hold us to, and an account manager who actually picks up.
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We know a tune-up lead from a system replacement.

We only market HVAC, which means we go after the jobs that pay from day one. Emergency AC and furnace calls, mini-splits and changeouts. No guesswork on your dime.

Six Channels, One In-House Team

You Run the Business. We Run the Marketing.

No single channel keeps a calendar full year round. That’s why we give you a team of experts, all pulling together on one growth strategy. No more squabbling vendors or DIY marketing that gobbles up your evenings. All the benefits of an in-house marketing department—without the hefty payroll.

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Ads: Google PPC, LSA, Meta & Yelp A Google Ads campaign dashboard for an HVAC contractor

Earn a better return than bigger budgets

Every dollar tracked to booked revenue, so we can shift your budget to whatever’s producing your best jobs — weekly, not quarterly.

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Website An HVAC contractor website built by RS Gonzales

Turn the click into a call

Fast, mobile-first pages that make getting in touch easy. Your first-month site is free, and you own it outright.

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Local SEO Organic search performance for an HVAC contractor

Stop renting every lead

The long game that lowers your cost per lead. You win the map pack and rank for the services you actually want.

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Reviews An HVAC contractor's Google Business Profile open on a phone, beside a chart of profile interactions, as two technicians shake hands

Earn trust before they dial

Homeowners read your reviews before they ever call. We build a steady flow of honest five-star reviews that lift your ranking too.

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AI Search An AI assistant answering a question about local HVAC contractors

Get named when they ask AI

Homeowners now ask AI tools who to call. We structure your content and profiles so those tools understand your business and recommend it.

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Email, Text & CRM An email engagement summary panel over a photograph of a person posting letters into a public postbox

Own customers for years, not one job

We keep your list clean and working — old leads reactivated, maintenance renewed, past customers booked again. One install becomes years of service.

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The 30-Day Quick Launch plan.

Ads live by day 7, Google Business Profile optimized by 14, your new website by day 30 — leads before your second invoice.

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In-house, never outsourced.

28 specialists on our payroll — no markup, no queue, and nobody on your account who hasn’t worked on HVAC. Most requests turn around in a day.

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12 clients per manager, not 30.

Your manager knows your goals, not just your ad spend. Some of our calls are about leads. Others are about buying the shop down the road.

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Leads are only half the job.

Anyone can send leads. We’ll dig into your pricing, your close rate and your follow-up, and help you fix what’s capping your profit.

Want to know what your market should pay for a lead?

One text to our team. No form, no pressure.
Text Us for a Quick Answer

Proof

The HVAC Companies That Trusted Us With Their Growth

We have managed $10M+ in ad spend and built 57+ HVAC websites.
Here is what that looks like for three contractors.

From Rented Leads to 669 Calls in 7 Months

Nero’s Heating and Air was a million-dollar business chasing Thumbtack leads to stay busy. Google Ads, Local Services Ads and SEO tripled their revenue to $3 million, on channels they now own.

Nero’s Heating & Air website shown on a laptop

Ready for the straight version for your business?

I run these myself. Thirty minutes, and you’ll know exactly what your market looks like whether or not we end up working together. — Sarah

No Quote Required

What HVAC Marketing With RS Gonzales Actually Costs

Most agencies hide pricing until the sales call. We put it on the page. You pay one flat monthly fee for the work. Your ad budget is separate and goes straight to Google and Meta. Here is what each program costs.

GrowUnder $1M
$2,200/mo

HVAC startups and companies under $1M

  • 48-page website
  • Daily GBP posts
  • SEO
Managed ad spend Google Ads to $5K
Dominate$3M – $15M
$5,000/mo

Companies from $3M to $15M in competitive markets

  • 96-page website
  • Multi-location GBP management
  • SEO, AI SEO, backlinks & press releases
  • Video Content
  • Email & SMS marketing
Managed ad spend Google, Meta and Yelp Ads to $25K

The Fine Print, Upfront:

  • Your ad budget is separate and paid straight to Google. Minimum managed ad spend is $3,000/month.
  • No setup fees. No onboarding fees. Your first-month website is free, and you own it outright after 12 months.
  • 30-day money-back guarantee. Month-to-month after year one, so we have to keep earning it.
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What kind of return should you expect? Our clients typically see 5x to 10x back on what they spend. The difference between five and ten usually isn’t the marketing — it’s your sales process, your service, and how fast you earn new five-star reviews.

What Happens On the Call

A Strategy Session Worth Showing Up For

This is not a sales pitch. It is 30 minutes where we look at your market, your competition, and where your leads are leaking, then tell you honestly whether we can help.

On the call, you will get:

  • A read on what your market should pay for a lead
  • Where your current marketing is losing you jobs
  • A straight answer on whether we are a fit, with no pressure either way

Grab a Time That Works for You

Or skip the calendar and call or text us. Whatever is easiest.
(202) 858-1783
A Note From Our Owner
Sarah Gonzales, owner of RS Gonzales, recording a short message before your strategy session
Video plays on the live page Browsers block video playback when a page is opened from a local file. Publish the page, or open it over http, and this plays in place.
Sarah Gonzales A short message—before we meet.

Free HVAC audit

Not Ready to Talk Yet? Get Your Free HVAC Audit

No problem. Fill out the short form, and we will send back a personalized HVAC walking through your ads, your website, and your online presence, and show you the two or three fixes that would book the most jobs. No call required.

Your ads Your website Your online presence
We review your setup and record it for you. Yours to keep.

Let’s talk

Ready to Turn Your Marketing Into Booked HVAC Jobs?

You have seen how we run it. HVAC only. One team across every channel. Pages built to convert, and every lead tracked to a booked job. No mystery on your price.

We are big enough to run everything in-house, and small enough to answer when you call. That is what turns a marketing budget from a cost into an engine.

If you want marketing that books jobs instead of burning cash, let’s talk.

(202) 858-1783 Text Us

Same team, same day. Pick whichever door is easiest.

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